• As a closing to the Indomilk Jagoan BoBoiBoy Board Game Campaign, which has been running since March 2016, Indomilk presents BoBoiBoy The Movie event

• Indomilk has always been actively committed to provide healthy, nutritional foods for Indonesian families

• Indomilk incorporates the values of friendship that reflects on energic, active, imaginative, and fun, which have been showed through the Indomilk Jagoan BoBoiBoy board game and BoBoiBoy The Movie

Jakarta, April 16th, 2016 – Today, PT Indolakto is sharing joy through donating Indomilk Jagoan BoBoiBoy board games and 30,000 cartons Indomilk UHT for children from the Assyafiah Orphanage and Islamic Center as well as impoverished children from the Bantar Gebang Bekasi. Indomilk also entertained the children by holding BoBoiBoy The Movie Event at a cinema in SCBD, Jakarta. The activity marks the end of Indomilk Jagoan BoBoiBoy Board Game Campaign, which has been running since March 2016.

Vanda Ratana, Marketing Manager of Indomilk Liquid PT Indolakto, explained “BoBoiBoy has become an iconic animated character among children in Indonesia.  We launched Indomilk BoBoiBoy as an alternative board game for kids and we received great reviews. To mark the end of this board game campaign, we would like to invite and share happiness with the kids through BoBoiBoy The Movie Event. Through this event, we want to reflect our commitment to actively provide healthy and nutritious foods for Indonesian families. We believe this has helped us to spread the values of friendship that reflects on energic, active, imaginative and fun.”

In addition to the film-screening event, Indomilk presented an entertaining performance featuring the Indomilk beloved mascot, Domi, and his playmate, BoBoiBoy.

The Indomilk Jagoan BoBoiBoy Board Game Campaign is a collaboration between Indomilk and Animonsta, as the authorized copyright owner of BoBoiBoy characters in Indonesia. Through this campaign, Indomilk offers a real-life game that can be used as “play together” tools, that is aimed to support the development of children’s social, cognitive, and psychological skills.

“As the campaign reaches its conclusion, we hope that children in Indonesia will continue to develop their cognitive and social skills; also parents are able to fulfil nutritional needs and to ensure that their children have a balance playing activities,” Vanda concluded. 

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About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

In addition our products are also present in more than 60 countries globally.

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