PRESS RELEASES
22
Mar
2022
First in Indonesia, Indomilk Kids UHT Milk is low in Sugar, Healthier Choices To Support Children's Growth

 

PT Indolakto presents the newest Indomilk UHT Kids 115 ml with 25% lower sugar content with a chocolate taste that suits children's tastes

 


Jakarta, 22 March 2022 – For the first time in Indonesia, PT Indolakto (Indolakto) through its Indomilk Kids brand, introduced Indomilk Kids UHT milk chocolate flavor with 15% lower sugar content for children. Indomilk Kids UHT milk low in sugar is a Healthier Choice with proper nutrition to support children's growth. Indomilk Kids UHT milk low in sugar has met the requirements from BPOM to include the Healthier Choice logo. If a product has a Healthier Choice logo, then the product contains healthier ingredients than other similar products. Parents should not be concern as children will like this low-sugar milk and delicious for them to enjoy.

Indomilk Kids' Senior Brand Manager, Jonathan M Setiawan, said, "Many parents give UHT milk as an option to support the growth and development for their children. Parents are also faced with a variety of cow's milk products to give to their children, but many of them are worried about whether it is safe in terms of sugar content. What's more, many children like foods or drinks that are sweet and delicious to them, but lacking in nutrition. Therefore, Indomilk expands our line of UHT milk products by presenting the newest Indomilk Kids chocolate flavor which is low in sugar and formulated with nutrients that contain a source of calcium, high in vitamin D and phosphorus, as well as a source of vitamins A, B1, B6 which is suitable for children. age 2 years and over. A healthy, affordable and practical choice to supplement their daily needs.”

Jonathan also added that this new dairy product goes through the UHT process, by heating the product to 135 degrees Celsius for no less than 3 minutes to eliminate microorganisms that can harm children's health without losing the nutrients and taste of the original cow's milk.

“UHT milk that has gone through a short heating process helps protect the nutritious nutritional content of fresh milk itself and makes it last longer without the need for the addition of preservatives. In addition, fortification or addition of nutrients to Indomilk UHT milk is also carried out so that the nutrition is more suitable for supporting children's growth, "said Jonathan.

Dr. Atilla Dewanti Sp.A(K) explained, “Cow's milk is a good source of nutrition for children's growth and development. The calcium contained in cow's milk can certainly help children's bone growth, their muscle growth is also supported from cow's milk protein and of course the minerals and vitamins contained so that the child's metabolic process runs healthy and well. "For continued breastfeeding after the age of 2 years, low-sugar UHT milk can be a healthier choice for your little one. Don't forget to keep an eye on how your little one's body responds to the low-sugar UHT milk," added Dr. Attila.

Therefore, if parents are still worried about the high sugar content in UHT milk, Indomilk Kids Low Sugar UHT milk can be the right and healthier choice to fulfil nutrition and support children's growth and development.

Parents can also directly get Indomilk Kids Low Sugar UHT milk at the Indomilk official store at favorite e-commerce sites such as JD.ID, Blibli, Tokopedia, Shopee, Klik Indomaret and the nearest Indomaret and Superindo.

About PT Indofood CBP Sukses Makmur Tbk

ICBP is one of the established and leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. ICBP also operates a packaging business, producing flexible and corrugated packaging for our products.

We provide everyday solutions for consumers of all ages across market segments, with more than 30 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.

ICBP’s business operations are supported by more than 60 plants located in key areas across Indonesia, enabling us to stay closer to our customers and ensure product freshness and availability. Most of our products are easily available in general and modern trade across the archipelago. We are fully supported by Indofood’s extensive distribution network in Indonesia to meet consumer demands in a timely and efficient manner.

Besides Indonesia, ICBP also exports its products worldwide. As part of our core business expansion strategy, ICBP acquired Pinehill Company Limited, an instant noodle producer with more than 20 manufacturing facilities in Africa, Middle East and South Eastern Europe, making ICBP one of the world’s largest instant noodle producers with a strong market share globally.

 

Media Contact:

Jonathan M Setiawan

Senior Brand manager Indomilk

PT Indolakto

Jl. Raya Bogor KM 26.6

Gandaria, Jakarta 13710

T. +62 21 8710211

E. jonathan.setiawan@indomilk.com

W. www.indofoodcbp.com

Nurulita Novi Arlaida

Head of Corporate Public Relations 

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 9th Floor

Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910

T. +62 21 5795 8822 ext. 1169

E. nurulita.arlaida@indofood.co.id

W. www.indofood.com