Jakarta, September 10, 2019 - PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) through MasakApaYa.com, invites the community of mothers who likes to cook and mothers of small and medium business owners, to share their inspiration and recipe creations in a cooking workshop with Celebrity Chef Nicky Tirta. The event was held today at Accelerice, Indonesia's First Food Innovation and Knowledge Hub, Ariobima Sentral Building, Jakarta. This event was held in order to create interactions and strengthen closeness between MasakLovers, a term for fans, followers and visitors to the site MasakApaYa.com

MasakApaYa.com is an online site that contains a variety of information about cooking and menu offerings from Indofood. The site www.masakapaya.com/ is Indofood's commitment to be a loyal friend in the kitchen, accompanying and presenting a variety of delicious cuisine creations while providing a more enjoyable cooking experience.

With the main target audience of young mothers, the presence of MasakApaYa for the past five (5) years aims to make it easy for mothers to prepare daily menus for families by producing more than 1,000 (one thousand) recipes in written and video form.

"Cooking has always been a hot topic for mothers. Likewise, results of monitoring the website and social media accounts of MasakApaYa, shows high enthusiasm of mothers to share cooking tips and experiences of creativity within individual kitchens. Therefore, through this MasakApaYa.com cooking event, we want to be directly closer to communities who enjoys cooking together, knowledge exchange while sharing inspiration with celebrity chefs, "said Fierman Authar, Head of Consumer Engagement Corporate Marketing, PT Indofood CBP Sukses Makmur Tbk.

This cooking gathering event presents a selection menu of Black Cendol Ice, Bolu Gulung Klepon and Rendang Fried Noodles using a variety of quality products from the Indofood CBP brand and other Indofood groups including; Indomilk, Cap Tiga Ayam Mie Egg, Bogasari, Palmia and many more. "We hope that by holding regular cooking gatherings from MasakApaYa.com, all of MasakLovers will be more active in honing creativity in the kitchen in the future, because they have the full support of fellow members and of course, Indofood CBP", said Vini Juliana, Digital Manager Corporate Marketing, PT Indofood CBP Sukses Makmur Tbk.

Also livening up and leading the cooking demonstration in the cooking event, Celebrity Chef Nicky Tirta said, "The presence of MasakApaYa.com opens up opportunities for cooking lovers from various backgrounds to add insights, try something new and share experiences in preparing delicious and quality cuisine for families. With this cooking event activities, cooking moments become more fun and memorable. "

Since being re-launched in 2017, the site www.masakapaya.com/ has made improvements to features that are easy to use by consumers, namely: Recipe Menu that can be selected according to the type of dish, main ingredients, processing methods and special moments in Recipe Photos and Videos format. Also tips and Cooking Articles that contain a variety of complete information about cooking terms, and the Menu Collection page which contains a collection of favourite menus. www.masakapaya.com/ can also be accessed through social media YouTube and Facebook YouTube dan Facebook ‘Masak Apa Ya’, Twitter @MasakApaYa dan Instagram @MasakApaYa.id.

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About PT Indofood CBP Sukses Makmur Tbk

PT Indofood CBP Sukses Makmur Tbk (IDX : ICBP) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.
Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

Besides Indonesia, ICBP products are also present in more than 60 countries around the world.

Media Contact

Fierman Authar                                                 
Head of Consumer Engagement, Corporate Marketing                 
PT. Indofood CBP Sukses Makmur Tbk.                                        
Sudirman Plaza Indofood Tower 17th Floor                                    
Jl. Jendral Sudirman Kav. 76-78 Jakarta 12910                             
Telp.     : 021-57958822 ext 1670                                                 
Email     : fierman.authar@icbp.indofood.co.id

Nurulita Novi Arlaida              
Head of Corporate Public Relations
PT. Indofood CBP Sukses Makmur Tbk.
Sudirman Plaza Indofood Tower 9th Floor
Jl. Jendral Sudirman Kav. 76-78 Jakarta 12910
Telp    : 021-57958822 ext 1169
Email    : nurulita.arlaida@icbp.indofood.co.id