Sidoarjo, December 11^th 2016 – PT Indofood CBP Sukses Makmur Tbk (ICBP) again spoils the taste buds of its loyal customers in East Java with its new flavor innovation, Fried Indomie with Tahu Tek Flavor (Indomie Goreng rasa Tahu Tek). This new variant is inspired by people in East Java who love the savory taste of tahu tek.

As other Indomie products, Indomie Goreng rasa Tahu Tek presents a distincitively high quality noodles. It also offers special prawn paste sauce, fried onion and special seasonings from rich assortments of spices. Indomie Goreng rasa Tahu Tek is the perfect dish to start your day and enhance your spirit.

Julia Atman, General Manager Marketing Noodle Division, shares that, “Indomie Goreng rasa Tahu Tek is one of Indomie’s regional flavor variants. It is our way to improve satisfaction to our customers that always expect new, mouthwatering variants. We will continue innovating to combine Indonesia’s distinctive flavors with Indomie products. We hope that Indomie Goreng rasa Tahu Tek will become the top choice of people in East Java.”

The launching of Indomie Goreng rasa Tahu Tek is held in Sidoarjo Sport Center, attended by 5,000 – 10,000 participants. The event marked with a carnival procession of a mound of Indomie Goreng rasa Tahu Tek. “To make it more exciting, the launching event also includes performance of East Java dances, reog and ludruk, as well as music performances and various games with attractive prizes,” shares Johan Lee, Noodle Branch Manager for Greater Surabaya area. Starting December 2016, Indomie Goreng rasa Tahu Tek is available in East Java in 85 gram regular packaging, priced ast Rp2,200 per package. “We are confident that this event will bring cheerfulness and enhance our spirit, just as Indomie Goreng rasa Tahu Tek that presents original taste that enhances our spirit,” Johan closes.

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About PT Indofood CBP Sukses Makmur Tbk

PT. Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

In addition our products are also present in more than 60 countries globally.

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